Amazon who? This Alibaba-backed platform says it's 'confident' it can take the competition

Aimone Ripa di Meana, co-founder and chief marketplace officer of Lazada Group, speaks at the Rise conference in Hong Kong, China, on July 12, 2017.

Anthony Kwan | Bloomberg | Getty Images

Aimone Ripa di Meana, co-founder and chief marketplace officer of Lazada Group, speaks at the Rise conference in Hong Kong, China, on July 12, 2017.

Aimone Ripa di Meana, co-founder and chief marketplace officer at Lazada, said the company’s on-the-ground knowledge about each of the six regional markets in which it operates, its logistics network and the backing from Jack Ma’s Alibaba Group will be advantageous in the face of competition.

“We feel very confident about what we’ve built so far — we have a very unique approach to business,” Meana said. “Having built teams that have been with us for a long time that function in a very organic…

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