Amazon's devices head ditched the Echo in his living room for a smart TV

Since Amazon unveiled its Alexa voice assistant in 2014, the company has worked to embed the technology in as many devices as it can, from microwaves and thermostats to ear buds and wall plugs.

Now Amazon is making TVs a bigger focus of its push to put Alexa everywhere, as it looks to cement its presence in the smart home market. At a hardware event in 2021, the company unveiled its first TV sets, which users can control by voice with Alexa. Amazon followed that launch up on Wednesday, adding three new sizes of its QLED TVs and a cheaper model to its lineup of Fire TVs.

related investing news

Amazon job cuts rise to 27,000, but it's still not enough to rightsize the company
CNBC Investing Club

Dave Limp, Amazon’s hardware chief, told CNBC in an interview that smart TVs are the fastest-growing part of the company’s Fire TV business, which also includes streaming sticks and the Fire TV Cube,…

Read Story