Heads Up: From Zip Lines to Trails, Vail Becomes a Summer Wonderland


The gondola at the Heavenly Mountain Resort at Lake Tahoe in California.

Mountain resorts generally build their reputations on snow sports. But for many mountain regions, summer is the busier season based on school vacations and the appeal of cool mountain weather when other places are sweltering.

Supplementing hiking, gondola rides and mountain biking, Vail Resorts has opened two on-mountain summer activity campuses positioned to engage more fair-weather visitors in the outdoors and balance the seasonal economies of its mountain towns.

“Our winter business has a loyal, passionate, committed following, but it’s a narrower following,” said Robert Katz, chief executive of Vail Resorts. “We have an opportunity in summer to…

Read Story