With a New Breed of Fans, Even the Yankees Must Adapt

Photo

A children’s playground at Yankee Stadium is part of the team’s effort to cater more to families.

Credit
Mary Altaffer/Associated Press

Yankee baseball is no longer quite enough to fill all the seats in the Bronx, at least not for a new generation of multitasking, jaded fans. That overdue admission has led to restructuring of both the facilities and the ticket pricing at Yankee Stadium, where attendance has been creeping downward and the starting rotation features more potholes than the Grand Concourse.

So on Tuesday the Yankees unveiled the stadium’s new features, which include a picnic area, refreshment terraces, charging stations for personal devices, a lounge equipped…

Read Story