Apple buys Platoon, a start-up that helps indie musicians get discovered

Apple CEO Tim Cook, left, greets senior vice president of internet services and software Eddy Cue.

Robert Galbraith | Reuters

Apple CEO Tim Cook, left, greets senior vice president of internet services and software Eddy Cue.

Apple is building up its music business with an acquisition of a small tech startup that helps discover and develop emerging musical artists.

Apple confirmed to CNBC it purchased Platoon, a company that helps independent artists fund, distribute, and market their content. The news was first reported by Music Business Worldwide. The terms of the deal were not disclosed. Platoon had about a dozen employees.

The deal could help Apple find and develop exclusive artists for Apple Music, helping it stand apart from…

Read Story