AT&T will launch a Netflix rival next year

Randall Stephenson, CEO, AT&T

Patrick T. Fallon | Bloomberg | Getty Images

Randall Stephenson, CEO, AT&T

AT&T will launch a streaming service to rival Netflix next year, the company said Wednesday.

The new service, anchored by HBO as lead brand, will host all of WarnerMedia’s other properties, including movie and TV franchises, and follows AT&T’s purchase of Time Warner earlier this year. AT&T — which already owned DirecTV — has been broadening its advertising and media offerings since closing the deal.

“Around HBO will come a great library of additional content form not only the…

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