Compare the profile’s public name to its web address. For the Eversley profile, it has a different name in the address: Aleksandar Teovski.
If a profile seems suspicious, search for similar pages that draw on the same personal details or images.
With 2.3 billion users worldwide, Facebook relies on complaints to police its content. So, Mr. Elwood used Facebook’s internal complaint tool to report the Keven Eversley profile and 27 others showing evidence of deception. In all but a couple of cases, Facebook responded with a standard message of thanks for the feedback but said the profiles did not violate its community standards — even though those standards require users to give their “authentic identities.”